A Reflection on PRINTCON Paper and Conference 2025

PRINTCON Paper and 

Conference 2025

 The PRINTCON Paper and Print Conference 2025 featured a Product Photography Workshop led by Johann Mangussad, a photography professional who has been working in the industry since 2006. The workshop focused on elevating product photography beyond technical execution by emphasizing intention, emotion, and connection.

Johann highlighted that photography is not just about using the right camera settings but about making a personal commitment every time you take a photo. He explained how desire and emotion influence feelings and behavior, which eventually lead to action. This concept reinforced the idea that strong images come from purposeful decisions rather than automatic or robotic workflows.

Key Takeaways: What I learned from the Webinar

One of the most significant things I discovered is that photography is enhanced by emotion. Johann stressed that rather than concentrating only on technical accuracy, photographers should strive to emotionally connect with their audience. Value is more important than perfection, he explained, so a picture that strikes an emotional chord can have greater impact than one that is technically perfect but meaningless.

The explanation of photographic theory was very enlightening, particularly in regard to the quality, quantity, and path of light. I discovered that light has an impact on texture, depth, movement, and mood, and that the sense of a product image can be significantly altered by both soft and harsh lighting. For instance, harsh light works better when highlighting texture.

Turning Insight into Action: How I can Apply The LessonS

I can put these ideas into practice as a creative student by making my workflow more deliberate. Rather than changing the camera settings right away, I'll start asking myself important questions like: What is my purpose? Who am I trying to reach? What emotions do I want them to experience? I will be able to produce more expressive and meaningful pictures with this mindset.

I also discovered that repetition of bad habits might hinder progress because practice does not make flawless, it makes permanent. This motivates me to practice intentionally and mindfully, making sure that every shoot leads to progress rather than repetition.

Event Highlights: What A webinar Stand Out

Sir Johann's straightforward and realistic approach to photography was what set the program apart. He urged us to continue being sincere in our job and to not accept anything less. His illustrations made it abundantly evident how composition, emotion, and light combine to produce powerful visuals. The workshop was interesting and motivating because it felt more like a creative discussion than a technical lecture.

Suggestion for Future Improvements

    I was reminded by the workshop that photography is an ongoing endeavor to establish a relationship with both the subject and the viewer. Every deliberate move produces a more significant outcome, and over time, maintaining integrity in creative work strengthens visual narrative.

“Whenever you act with intent, the result will always be meaningful.”